[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.krastr.cz\/jak-vypada-podnikatelsky-plan\/#Article","mainEntityOfPage":"https:\/\/www.krastr.cz\/jak-vypada-podnikatelsky-plan\/","headline":"Jak vypad\u00e1 podnikatelsk\u00fd pl\u00e1n?","name":"Jak vypad\u00e1 podnikatelsk\u00fd pl\u00e1n?","description":"Ne\u017e za\u010dnete ps\u00e1t ,je pot\u0159eba se zamyslet nad n\u011bkolika z\u00e1kladn\u00edmi ot\u00e1zkami: Co d\u011bl\u00e1me? Pro koho to d\u011bl\u00e1me? Jak to d\u011bl\u00e1me? Kde to d\u011bl\u00e1me? A pro\u010d chceme v\u016fbec podnikat? Podnikatelsk\u00fd pl\u00e1n je zhotovov\u00e1n start-upy i existuj\u00edc\u00edmi spole\u010dnostmi, a to zejm\u00e9na pro investory, banky a majitele samotn\u00e9. M\u011blo by se v n\u011bm objevit t\u011bchto 8 \u010d\u00e1st\u00ed: 1. […]","datePublished":"2018-06-08","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.krastr.cz\/author\/#Person","name":"","url":"https:\/\/www.krastr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4860d213c5bedfa07ff2b166ff7b069759f9dbf79eae813578c75f9f8cb939b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4860d213c5bedfa07ff2b166ff7b069759f9dbf79eae813578c75f9f8cb939b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"krastr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.krastr.cz\/wp-content\/uploads\/img_a321343_w2394_t1532595467.jpg","url":"https:\/\/www.krastr.cz\/wp-content\/uploads\/img_a321343_w2394_t1532595467.jpg","height":0,"width":0},"url":"https:\/\/www.krastr.cz\/jak-vypada-podnikatelsky-plan\/","wordCount":452,"articleBody":"Ne\u017e za\u010dnete ps\u00e1t ,je pot\u0159eba se zamyslet nad n\u011bkolika z\u00e1kladn\u00edmi ot\u00e1zkami: Co d\u011bl\u00e1me? Pro koho to d\u011bl\u00e1me? Jak to d\u011bl\u00e1me? Kde to d\u011bl\u00e1me? A pro\u010d chceme v\u016fbec podnikat? Podnikatelsk\u00fd pl\u00e1n je zhotovov\u00e1n start-upy i existuj\u00edc\u00edmi spole\u010dnostmi, a to zejm\u00e9na pro investory, banky a majitele samotn\u00e9. M\u011blo by se v n\u011bm objevit t\u011bchto 8 \u010d\u00e1st\u00ed: 1. Popis spole\u010dnosti 2. Management a t\u00fdm 3. Popis produktu nebo servisu a jak dan\u00e1 v\u011bc funguje 4. Anal\u00fdza trhu 5. Konkurence 6. Marketingov\u00e1 strategie, marketingov\u00fd pl\u00e1n 7. Finan\u010dn\u00ed pl\u00e1n 8. Potenci\u00e1ln\u00ed rizika a potenci\u00e1ln\u00ed zisky V pl\u00e1nu se zam\u00fd\u0161l\u00edme tak\u00e9 nad t\u00edm, v jak\u00e9 f\u00e1zi na\u0161e firma je, kam s n\u00ed m\u00ed\u0159\u00edme, a jak se tam chceme dostat. Pot\u00e9 je dobr\u00e9 si stanovit c\u00edle. Kr\u00e1tkodob\u00e9 a dlouhodob\u00e9. Kr\u00e1tkodob\u00e9 jsou typicky napl\u00e1nov\u00e1ny na 6 a\u017e 12 m\u011bs\u00edc\u016f dop\u0159edu a dlouhodob\u00e9 jsou pl\u00e1nov\u00e1ny na 1 a\u017e 5 let. Spole\u010dn\u011b s pl\u00e1nov\u00e1n\u00edm c\u00edl\u016f je d\u016fle\u017eit\u00e9 se zamyslet nad hlavn\u00edmi miln\u00edky, podle kter\u00fdch tak\u00e9 m\u016f\u017eeme poznat, jak se n\u00e1m da\u0159\u00ed. T\u011bmito miln\u00edky mohou b\u00fdt nap\u0159\u00edklad: po\u010det z\u00e1kazn\u00edk\u016f, po\u010det partner\u016f, s kter\u00fdmi spolupracujeme, v\u00fd\u0161e obratu atd. Hodnoty a vize jsou dal\u0161\u00ed sou\u010d\u00e1st\u00ed podnikatelsk\u00e9ho pl\u00e1nu. Hodnoty jsou n\u011bco, podle \u010deho bude na\u0161e firma fungovat a na z\u00e1klad\u011b \u010deho bude p\u0159ij\u00edmat, nebo vyhazovat zam\u011bstnance. Vize je to za \u010d\u00edm si jdeme po celou dobu na\u0161eho podnik\u00e1n\u00ed. Dalo by se to nazvat tak\u00e9 jako snaha o lep\u0161\u00ed sv\u011bt pro na\u0161e z\u00e1kazn\u00edky. D\u00edky podnikatelsk\u00e9mu pl\u00e1nu z\u00edsk\u00e1me lep\u0161\u00ed p\u0159ehled o konkurenci. Takto m\u016f\u017eeme zjistit n\u011bjak\u00e9 d\u00edry na trhu, kter\u00e9 bychom mohli vyu\u017e\u00edt a zap\u016fsobit tak svou originalitou, kterou by z\u00e1kazn\u00edk jist\u011b ocenil. Tak\u00e9 je pot\u0159eba se zamyslet nad t\u00edm, jak budeme platit svoje zam\u011bstnance, a co od nich budeme po\u017eadovat. Krom\u011b placen\u00ed zam\u011bstnanc\u016f je nem\u00e9n\u011b d\u016fle\u017eit\u00e9, jestli a jak velk\u00fd pod\u00edl budeme nab\u00edzet ve firm\u011b. Pokud budeme pl\u00e1n vytv\u00e1\u0159et i pro investory, je samoz\u0159ejm\u011b na m\u00edst\u011b popsat poutav\u011b n\u00e1\u0161 produkt nebo slu\u017ebu. Ur\u010dit\u011b by se v t\u00e9to \u010d\u00e1sti m\u011bly objevit informace o tom, jak n\u00e1\u0161 produkt nebo slu\u017eba funguje, v \u010dem jsme lep\u0161\u00ed ne\u017e konkurence, jestli m\u00e1me produkt patentovan\u00fd, kde a jak ho vyr\u00e1b\u00edme atd.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak vypad\u00e1 podnikatelsk\u00fd pl\u00e1n?","item":"https:\/\/www.krastr.cz\/jak-vypada-podnikatelsky-plan\/#breadcrumbitem"}]}]